Earticle

초록

영어

This study aimed to examine the factors of information-sharing intention on social networking sites (SNSs) by integrating the perspectives of the institution-based trust, social presence, and theory of reasoned action (TRA). An empirical survey was conducted and 364 valid respondents were collected from Facebook (FB) users in Taiwan. These data were analyzed against the research model using the partial least squares (PLS) structural equation modeling. The findings revealed that situational normality and structural assurance have a positive influenced user trust in SNSs which in turn increased their information-sharing attitudes. Furthermore, the subjective norms, user information-sharing attitudes and social presence of the SNSs were shown to have a positive influenced on user information sharing intention. Finally, this study provided several important theoretical and practical implications to understand factors affecting information-sharing intention on SNSs.

목차

ABSTRACT
Ⅰ. Introduction
Ⅱ. Theoretical Foundation and Research Hypotheses
2.1. Institutional-Based Trust and Trust
2.2. Trust and Attitudes
2.3. Attitudes and Intention
2.4. Subjective Norm and Intention
2.5. Social Presence and Intention
Ⅲ. Research Methodology
3.1. Sample and Data Collection Procedure
3.2. Measurements
Ⅳ. Results
4.1. Measurement Model
4.2. Structural Model
Ⅴ. Discussion and Conclusions
5.1. Discussions
5.2. Theoretical Implications
5.3. Practical implications
5.4. Limitations and Future Research
Acknowledgements

저자

• Shu-Mei Tseng [ Professor, Department of Hospitality Management, I-Shou University Kaohsiung City, Taiwanc ] Corresponding Author

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