Earticle

초록

영어

Although existing studies on e-health have usually focused on e-health services adoption intention, there is a dearth of studies on the barriers that affect e-health services retention intention especially in India. Additionally, although studies have mostly focused on utilizing expectation-confirmation model to understand innovation related barriers, innovation resistance theory (IRT) has been overlooked. As Indian e-health service providers face stiff challenges due to customer’s unwillingness to continue using the service, there is a need to bridge the research gap that exists in this context. This mixed-method study, based on responses received from 289 participants and 1154 online negative reviews from e-Health providers in India, examines the barriers from the IRT stance. Results of this study reveal a notable negative association between tradition, value and financial barrier and intention to continue using e-health services. Additionally, continuance intention affects recommendation. The study concludes with various implications and scope for future research.

목차

ABSTRACT
Ⅰ. Introduction
Ⅱ. Review of Literature
2.1. Barriers in e-Health Services
2.2. Innovation Resistance Theory (IRT)
Ⅲ. Conceptual Model and Hypotheses Formulation
3.1. Usage Barriers
3.2. Value Barriers
3.3. Risk barriers
3.4. Tradition Barriers
3.5. Image Barriers
3.6. Financial Barriers
3.7. Continuance Intention and Recommendation
Ⅳ. Methodology
Ⅴ. Results
5.1. Quantitative Study
5.2. NLP-based study
Ⅵ. Discussion
6.1. Managerial Implications
6.2. Theoretical Implications
6.3. Limitations and Future Scope
Ⅶ. Conclusion

저자

• Arghya Ray [ Assistant Professor, Area of MIS and Analytics, International Management Institute Kolkata, India. ] Corresponding Author
• Pradip Kumar Bala [ Professor, Area of Information Systems & Business Analytics, Indian Institute of Management Ranchi, India. ]
• Yogesh K. Dwivedi [ Professor, Digital Marketing and Innovation, Digital Futures for Sustainable Business & Society Research Group, School of Management, Swansea University, Bay Campus, Swansea, UK., Department of Management, Symbiosis Institute of Business Management, Pune & Symbiosis International (Deemed University), Pune, Maharashtra, India. ]

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