Earticle

초록

영어

AI is recognized to be a key technology for digital transformation (DT) and the value of AI is considered to determine the future of the company. However, in reality, although managers acknowledge the future value of AI and have plans to introduce it, most are not sure what to expect from AI or how to apply it to their business. This study compares two company cases to demonstrate how an organization has successfully achieved AI led organizational change while another failed. Specifically, by taking institutionalist’s view, this study examines how the legitimacy enables and constrains AI led organizational changes in organization’s practices, processes, and infrastructure. The results of this study indicate that for the success of AI led organizational changes, the legitimacy plays an important role by reducing the challenges from stakeholders and increasing the institutional momentum to move through the phases of the change.

목차

ABSTRACT
Ⅰ. Introduction
Ⅱ. Literature Review
2.1. AI as a Game Changer
2.2. Institutionalist View of Legitimacy
Ⅲ. Research Methodology
Ⅳ. Case Descriptions
4.1. INSU
4.2. INC
Ⅴ. Data Analysis
Ⅵ. Research Findings
6.1. Regulatory Legitimacy
6.2. Cultural-Cognitive Legitimacy
6.3. Normative Legitimacy
6.4. Pragmatic Legitimacy
Ⅶ. Discussions and Future Research

저자

• Gyeung-min Kim [ Professor, College of Business, Ewha Womans University, Korea ] Corresponding Author
• Heesun Kim [ Professional, Hyundai Autoever IT Service Innovation Team, Korea ]

참고문헌