Earticle

초록

영어

This study proposed a novel model to investigate influential factors affecting the intention to continue using increasingly popular food delivery apps (FDAs). The proposed theoretical model is developed and validated to extend traditional technology acceptance and adoption theories by identifying several determinant factors that capture the unique context of FDAs continuous usage. Hypotheses were tested using a partial least square structural equation modeling approach (PLS-SEM) on data collected from 331 actual FDAs users during the COVID-19 pandemic. The results reveal that convenience, perceived compatibility, delivery experience, and online reviews significantly influence the continuous usage of FDAs. The findings also confirm the importance of continuous intention on the actual use of FDAs. The research model of this study explains 65% of variance in continuous intention and 47% in actual use. The insights provided by this study suggest fruitful directions for future research. They can also help FDAs companies, developers and marketers with strategies and tips for further development and growth by ensuring users’ continuous usage of these platforms.

목차

ABSTRACT
Ⅰ. Introduction
Ⅱ. Literature Review
Ⅲ. Research Model and Hypotheses Development
3.1. Convenience (CON)
3.2. Perceived Compatibility (PC)
3.3. Online Review (OR)
3.4. Delivery Experience (DE)
3.5. Continuous Intention (CI)
Ⅳ. Methodology
4.1. Measurement Instrument
4.2. Pilot Test
4.3. Sample and Data Collection
4.4. Controlling Common Method Bias
Ⅴ. Data Analysis and Results
5.1. Measurement Model
5.2. Structural Model
Ⅵ. Discussions, Theoretical and Practical Contributions
6.1. Discussions of Results
6.2. Theoretical Implications
6.3. Practical Implications
Ⅶ. Limitations and Future Research
Ⅷ. Conclusion

저자

• Ahmad A. Rabaa’i [ Associate Professor, School of Business, New Jersey City University (NJCU), USA ] Corresponding Author

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