Earticle

초록

영어

During the COVID-19 pandemic of 2020, residents could no longer enjoy offline entertainment, and the demand shifted toward online entertainment. Internet-based entertainment gained a greater share of the market. Online games, live video, and cloud-based cultural activities have gradually become the main method of people's daily cultural life. It has emerged during the pandemic as an important pillar of urban and regional industrial upgrading and economic transformation and development. The integration of the digital cultural industry and other industries has spawned various new formats, contributing to the domestic internal circular economy during the pandemic. This study focuses on the development status of new formats in the digital cultural industry, analyzes the social context of the development of China's digital cultural industry, examines the development characteristics of new formats, point out the problems in the development of China's digital culture industry, and summarizes the overall development outcome of China's digital cultural industry.

목차

Abstract
Ⅰ. Introduction
Ⅱ. Social Conditions for the Development of China’s Digital Cultural Industry in the Post-pandemic Era
1. National policy support and encouragement
2. Digital consumption accepted by the Chinese
3. Development of emerging technologies
Ⅲ. The New Form of China’s Digital Cultural Industry in the Post-pandemic Era
1. The mainstream status of online mobile games and the rapid growth of game exports
2. The rise of live broadcast and short video platforms in digital cultural industry
3. The “Cloud” Transformation of cultural and entertainment activities and the leading of new trends
Ⅳ. The Characteristics of China’s Cultural Industry Development In the Post-pandemic Era
1. The originality content being the core competitiveness
2. The realization of cross-domain industrial integration
3. The cultural industry empowered by high technology
Ⅴ. Problems of Digital Cultural Industry in the Post-pandemic Era
REFERENCES

저자

• Jinling Zheng [ Assistant Professor, Department of Art management, Luxun Academy of Fine Arts ]
• Chengzhong Wu [ Professor, University of International Business and Economics ]

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