Earticle

초록

영어

Providing services using kiosks is actively carried out between suppliers and consumers. These service processes have recently begun to play a dominant role in transactions. However, previous self-service technology (SST) studies or kiosks have not fully reflected the changing environment surrounding these different technologies. To cover the updated business environments, we combined qualitative and quantitative research methods. Through qualitative research and a review of previous studies, the variables emphasized as motivations and constraints for kiosks use and those that can be newly illuminated were selected for this study. We then applied the variables to the research model to assess their influence. In terms of the motivations for using kiosks, the results suggest that perceived usefulness and compatibility as service quality, forced use, and perceived service providers’ efficiency as provider polices, absorptive capacity, and habit as an individual characteristic and social influence as a subjective norm have a significant effect on the attitude toward kiosks. In terms of constraints, difficult to use and need for interaction predicts the attitude toward kiosks. Attitude toward kiosks, perceived behavioral control, and social influence are directly related to the intention to use kiosks. Lastly, intention to use kiosks plays a significant role as an antecedent of revisit intention. Using these empirical results, we propose both academic and practical implications for future kiosks use.

목차

ABSTRACT
Ⅰ. Introduction
Ⅱ. Research Backgrounds
2.1. Theory of Planned Behavior
2.2. Contactless Technology and Kiosk
Ⅲ. Methodology
3.1. Study 1: Qualitative Research
3.2. Study 2: Quantitative Research
Ⅳ. Data Analysis and Results
4.1. Non-response Bias
4.2. PLS Modeling
4.3. Measurement Model
4.4. Hypothesis Test
Ⅴ. Discussion and Conclusion
5.1. Discussion and Findings
5.2. Implications and Limitations
Acknowledgement

저자

• Taehyee Um [ Ph.D., Smart Tourism Education Platform, Kyung Hee University, Korea ]
• Hyunji Kim [ Master, Smart Tourism Education Platform, Kyung Hee University, Korea ]
• Jumi RHee [ Master, Smart Tourism Education Platform, Kyung Hee University, Korea ]
• Namho Chung [ Professor, Smart Tourism Education Platform, Kyung Hee University, Korea ] Corresponding Author

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