Earticle

초록

영어

Personalization and customization of product and service designs involving firms and customers using online design interfaces across the Internet is increasingly being facilitated by brands. Research on the role of information technology and value co-creation across various research disciplines in management has provided learnings on ways to creatively improve products and services by integrating customers and firms in web portals. This paper provides a comprehensive analysis of the specific attributes of value co-creation between customers and firms relevant to business logic, learnings, projects, personalized products and services, social network innovations, brand management and markets across the Internet for the purpose of enhancing information management of value co-creation for industries and research. The paper draws on published research and industry surveys on how value co-creation is growing in the digital economy. An industry survey of managers who use web portals for their business responded to a questionnaire on how various social, economic and intellectual motivation factors of firm-customer interactions result in value co-creation for customers and firms. These motivation factors can lead to improved learning systems for business process improvements and service management for industries, customers and firms and may also be classified.

목차

ABSTRACT
Ⅰ. Introduction
Ⅱ. Conceptual Background
2.1. Input Variables of Value Co-creation
2.2. Information Management of Value Co-creation
2.3. Value Networks
2.4. Role of Customer and Information Technology Added Capital
2.5. Collaborative Learning, Design Environments and Innovation
2.6. New Product and Service Development, Entrepreneurship and Start-ups
2.7. Lean Management, Environment Activism and the Circular Economy
2.8. Rewards, Accomplishments and Recognition
2.9. IT Enabled Customer Relationship Management
2.10. Digital Economies, Online Shopping and Socio-technologies
2.11. Brands and Social Networks
2.12. Digital Payment Conveniences, Secure Transactions and Incentives
2.13. Managing Innovativeness with Governance and Networked Innovation
2.14. Digitized Business Processes, Projects and Networks
Ⅲ. Hypothesis Development
Ⅴ. Discussion and Conclusions

저자

• Balaji Gopalan [ Assistant Professor, Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD), Mysuru, India ] Corresponding Author

참고문헌