Earticle

초록

영어

Objectives: This study examined the dual mediating effects of positive alcohol expectancy and the social value of drinking between alcohol advertising exposures and drinking problems. Methods: The survey was conducted on 1,057 adult men and women aged 20 to 65 years, recruited by an online survey Participants for this study were 961 men and women. Results: It is found that Women had higher exposure experience alcohol advertising than men and men had higher positive alcohol expectancy, social value of drinking and drinking problems. In addition, alcohol advertising exposures have positive effects on drinking problems. Also, Positive alcohol expectancy and social value of drinking partially mediate the effects of alcohol advertising exposure, and drinking problems. Conclusions: In order to prevent drinking problems, the social environment that causes drinking problems should be tightened by regulations about alcohol advertising exposures. Based on these results, this study discusses what needs intervention, not only personal perception but also the social environment and regulations about alcohol advertising.

목차

Ⅰ. 서론
Ⅱ. 연구방법
A. 연구설계
B. 연구변수
C. 분석방법
Ⅲ. 연구결과
A. 인구사회학적 특성
B. 기술통계
C. 주요 변인간의 상관관계
D. 가설검증
Ⅳ. 논의 및 결론
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저자

• 박가영 [ Kayoung Park | 한국건강증진개발원, 연세대학교 사회복지전문대학원 ]
• 박여진 [ Yerjin Park | 한국건강증진개발원, 이화여자대학교 일반대학원 융합보건학과 ]
• 나세연 [ Sayeon Na | 한국건강증진개발원 ]
• 이희종 [ Heejong Lee | 한국건강증진개발원 ] 교신저자

참고문헌