Earticle

초록

영어

Founded on social network theory, this study will recruit 168 patients in an online health community as the research subject, and uses Poisson regression model to investigate the impact of network structure characteristics on user participation behavior. This study contributes to the body of knowledge in the online medical field and provides practical implications to the managers of online health platforms.

목차

Abstract
Introduction
Theoretical Background
Social network theory
Network structure characteristics in OHCs
Research Model & Hypotheses
Variables
Data Collection and Analysis
Future study
Acknowledgements
References

저자

• Ping Li [ School of Management and Economics ]
• Xin Liu [ School of Management and Economics Beijing Institute of Technology ]
• Zouwei Li [ School of Management and Economics Beijing Institute of Technology ]
• Younghoon Chang [ School of Management and Economics Beijing Institute of Technology ] Corresponding author

참고문헌