Earticle

초록

영어

The growth of social media has enabled firms to create virtual organizations (online communities) in which value can be co-created with members. Yet, current typologies of firm-sponsored online communities focus either on the firm or participants, and not the interaction between them. This paper provides a systematic review of the online community literature from 2000 to 2018 to develop an understanding of the types of firm-sponsored online communities and the co-creation of value within them. Four types of sponsored online communities are found. These can be differentiated based on the output for the sponsoring firm and the level of self-organization of the communities. This study contributes to the discussion of value co-creation by (i) shedding light on differences among firm-sponsored online community types based on the level and nature of interaction within an online community; and (ii) examining the perceived value co-created through community interactive experiences.

목차

ABSTRACT
Ⅰ. Introduction
Ⅱ. Background
2.1. Firm-Sponsored Online Communities and Value Co-Creation
2.2. Value Perceived by Individual Participants in Firm-Sponsored Online Communities
Ⅲ. Research Method
3.1. Initiation and Selection
3.2. Analysis and Coding Procedure
3.3. Quality Assessment of Systematic Literature Review
Ⅳ. Findings
4.1. Characteristics and Types of Firm-Sponsored Online Communities
4.2. Perceived Value of Online Co-Creation Communities from Members’ Perspective
Ⅴ. Discussions
Ⅵ. Future Agenda for Research
Ⅶ. Conclusion and Limitation

저자

• Diah Priharsari [ Lecturer, Computer Science Faculty, Universitas Brawijaya, Indonesia ] Corresponding author
• Emmanuel Mastio [ Professor, Faculty of Engineering and Information Technology, University of Technology Sydney, Australia ]

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