Earticle

초록

영어

Food tech is reflected in the 4th industrial revolution and is rapidly changing (Schwab, 2016), and in particular, a delivery app that allows consumers to easily use food-out products through the fusion of an app that is an application program for smartphones and food delivery.The growth of was remarkable. With the spread of COVID-19 in 2020, e-commerce and non-face-to-face related industries such as food delivery apps are showing a growing trend as a non-face-to-face consumption plan for consumers (Shin Ki-dong, Yoo Min-ji, 2020). In addition, due to the increase in single-person households and changes in the population composition and consumption platform, the delivery food market has continuously expanded, and the size of the delivery app market in Korea, represented by Yogiyo, the people of delivery, and delivery boxes, is steadily increasing. In this study, considering the characteristics of the delivery app, consumers' reactions, that is, satisfaction and dissatisfaction, are reviewed by data mining, and the effect of service quality factors on customer satisfaction is to be understood. As a result, food quality and packaging quality had a positive effect on customer satisfaction and continued use intention.

목차

Abstract
1. 서론
2. 선행연구
2.1 배달앱
2.2 배달앱의 지각된 서비스품질
2.3 고객만족
2.4 지속이용의도
2.5 데이터 마이닝(Data Mining)
3. 연구 방법
3.1 연구모형
3.2 가설설정
4. 연구 실험과 결과
4.1 변수의 조작적 정의
4.2 표본추출 방법 및 분석방법
4.3 분석결과
5. 결론
References

저자

• 정윤정 [ 경성대학교 박사 ]
• 이종화 [ 동의대학교 e비즈니스학과 ]

참고문헌