ABSTRACT
Ⅰ. Introduction
Ⅱ. Conceptual Background
2.1. Literature Review
2.2. Online Bystander Effect
Ⅲ. Research Methodology
3.1. In-depth Interviews
3.2. Research Analysis and Results
Ⅳ. System Dynamics
4.1. Results
Ⅴ. Discussion and Implications
5.1. Recommendations for Reducing Malicious Comments
5.2. Implications
Acknowledgement