Earticle

초록

영어

The business world has been undergoing a digital transformation. The adoption of multi-sided digital platform across the world has sped up this transformation. Multi-sided digital platforms create value by mediating interactions and transactions of distinct groups of users. A platform and its stakeholders need to be considered as a business ecosystem. Elements or components in the ecosystem exchange values and together form a network of exchange values. The objective of this paper is to construct a framework for crafting and observing digital business ecosystems. The foundation theories used to construct the framework are transaction cost economy (TCE), multi-sided markets, and value network. This paper uses Go-Jek, a growing ride-hailing platform from Indonesia, as a case to discuss how the framework works in mapping Go-Jek’s digital business ecosystem, and then explain its expansion strategy. This paper has both theoretical and managerial contributions. It provides a formal definition of digital business ecosystems as a network of exchange values. The framework does not only help studies the existing business ecosystems but also can be used to craft a new business ecosystem. It can also be used to study value exchanges within the ecosystem, assessing or crafting ecosystem expansion strategies.

목차

ABSTRACT
Ⅰ. Introduction
Ⅱ. Literature Review
2.1. Digital Platform
2.2. Transaction Cost Economy, Two-sided and Multi-sided Markets
2.3. Business Ecosystem, Value Exchange, and Value Network
Ⅲ. Research Methodology
Ⅳ. Value Exchange Network – A Business Ecosystem Framework
4.1. Value Exchange
4.2. Managing the Keystone
Ⅴ. Applying the Framework – The Go-Jek’s Business Ecosystem
5.1. Ride-Hailing in Indonesia and Go-Jek
5.2. The Go-Jek’s Core Business Ecosystem
5.3. The Keystone
5.4. Go-Jek’s Larger Ecosystem
Ⅵ. Go-Jek Network Expansion and Competitive Strategies
Ⅶ. Conclusion
Acknowledgment

저자

• Mohammad Nabil Almunawar [ Associate Professor, School of Business and Economics, Universiti of Brunei Darussalam, Brunei. ] Corresponding Author
• Muhammad Anshari [ Researcher, School of Business and Economics, Universiti of Brunei Darussalam, Brunei ]

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