Earticle

초록

영어

This study aims to build an efficient recovery system for the failure of service of customers living in apartment houses in the aspect of apartment housing industry. Through this, the study tried to find out the qualitative growth and strategic implications of the apartment housing service industry market by examining the relationship between the quality of apartment brand-consumer relationship and customer behavior intention. In order to conduct the study, data were collected from 203 residents of apartment houses located in Busan and Gyeongsang area, and frequency analysis, validity and reliability analysis, correlation analysis, and structural equation model analysis were conducted with SPSS WinVer.18.0 and AMOS WinVer.18.0. First, the hypothesis 1 was adopted as a result of verifying that 'recovery justice of residents in apartment houses will have a positive effect on the quality of brand-consumer relations'. Second, Hypothesis 2 'Recovery justice of residents in apartment houses will have a positive effect on customer behavior' was verified. Third, Hypothesis 3 'The quality of brand-consumer relationship of residents in apartment houses will have a positive effect on customer behavior' was verified.

목차

Abstract
1. 서론
1.1 연구배경 및 목적
1.2 연구범위 및 방법
2. 이론적 배경 및 가설설정
2.1 회복공정성
2.2 브랜드-소비자 관계의 질
2.3 고객행동
2.4 회복공정성과 브랜드- 소비자 관계의 질
2.5 회복공정성과 고객행동의 관계
2.6 브랜드-소비자 관계의 질과 고객행동의 관계
3. 연구방법
3.1 조사대상의 선정
3.2 조사도구
4. 연구결과
4.1 기술통계분석
4.2 상관관계분석
4.3 변인 간 모형적합도 및 가설검증 결과
5. 결론
REFERENCES

저자

• 정필규 [ Jeong, Pil-Gyu | 동명대학교 건축공학과 박사과정 ]
• 임남기 [ Lim, Nam-Gi | 동명대학교 건축공학과 교수, 공학박사 ] Corresponding Author

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