Earticle

초록

영어

The current study examined the Indian young consumer online shopping self-efficacy in an integrated model. Authors tested the study model (antecedents and consequences of online shopping involvement) with the help of 225 sample data by using first order structural equation modeling. Online shopping enjoyment was found most important predictor of online shopping involvement followed by online accessibility. Further, the impact of online shopping involvement on online shopping self-efficacy was quite high in comparison to online technical self-efficacy. We strongly recommend that the marketers must use internet strategically in establishing dialogue between seller and online shoppers.

목차

ABSTRACT
Ⅰ. Introduction
Ⅱ. Background of the Study
2.1. Online Shopping Self-Efficacy
2.2. Online Technical Self-Efficacy
2.3. Online Shopping Enjoyment
2.4. Online Shopping Value
2.5. Online Accessibility
2.6. Online Parental Attitude
2.7. Online Shopping Involvement
2.8. Theoretical framework
Ⅲ. Research Methodology
3.1. Sampling Design and Data Collection
3.2. Sample Size Justification
3.3. Research Instrument
Ⅳ. Data Analysis and Results
4.1. General Sample Descriptions
4.2. Reliability Analysis
4.3. Confirmatory Factor Analysis Results
4.4. Convergent and Discriminant Validity
4.5. Structural Equation Modeling Results(Hypotheses Testing)
Ⅴ. Discussion, Conclusion, Academic, and Managerial Implications
Ⅵ. Limitations of the Study and Avenues for Future Research

저자

• Vikas Gautam [ Associate Professor, ICFAI Business School Hyderabad, India ] Corresponding Author
• Vikram Sharma [ Faculty Member, ICFAI Business School Gurgaon, India ]

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