Earticle

초록

영어

Recently, with the advance of the wireless Internet access via mobile devices, a myriad of game development companies have forayed into the mobile game market, leading to intense competition. To survive in this fierce competition, mobile game developers often try to get a grasp of the rapidly changing needs of their customers by operating their own official communities where game users freely leave their requests, suggestions, and ideas relevant to focal games. Based on the heuristic-systematic model (HSM) and the data quality (DQ) framework, this study derives key content, non-content, and hybrid cues that can be utilized when game developers accept suggested postings in these online communities. The results of hierarchical multiple regression analysis show that relevancy, timeliness, amount of writing, and the number of comments are positively associated with mobile game developers’ knowledge adoption. In addition, title attractiveness mitigates the relationship between amount of writing/the number of comments and knowledge adoption.

목차

ABSTRACT
Ⅰ. Introduction
Ⅱ. Theoretical Background
2.1. Literature on Mobile Games
2.2. Heuristic-Systematic Model (HSM)
2.3. Data Quality Framework
Ⅲ. Research Model and Hypotheses
Ⅳ. Research Methodology
4.1. Data Source and Sample
4.2. Coding Scheme
4.3. Data Collection
Ⅴ. Results
5.1. Reliability and Validity Test
5.2. Hypotheses Testing
Ⅵ. Discussion
6.1. Implications
6.2. Limitations and Future Research
Disclosure statement
Acknowledgements

저자

• Jong-Won Park [ Researcher, School of Management, Kyung Hee University, Korea ]
• Changsok Yoo [ Assistant Professor, College of Hotel and Tourism Management, Kyung Hee University, Korea ]
• Sung-Byung Yang [ Associate Professor, School of Management, Kyung Hee University, Korea ] Corresponding Author

참고문헌