Earticle

초록

영어

This paper discusses issues faced by individual building industry clients. These form the majority of clients but, because they do not possess high purchasing power, they attract less attention in the industry. Given that key decisions on project definition and procurement strategy are made at the pre-project stage, the industry would benefit from knowing relevant aspects of its clients' attitudes and behaviors, so that it can support them. There is a lack of research on this subject, and so we first describe a theoretical framework and research methodology that were developed for this specific group of clients. Theory adopted from consumer behavioral research was introduced to develop a general behavioral model of individual clients. In this model, individual clients are assumed to seek and then process information after acknowledging normative activities. To validate our model, a field survey was conducted using randomly selected individual clients. Their opinions on the importance and difficulty of 12 normative activities were analysed to establish a general attitude. Information seeking behaviour was investigated by measuring the frequency and type of source that they contacted to conduct the normative activities. The attitudes and information seeking behaviour presented in this research will contribute to the development of project tools for supporting these clients.

목차

Abstract
 1. 서 론
  1.1 연구의 배경 및 목적
  1.2 연구의 내용 및 방법
 2. 건축주의 역할 및 분류
  2.1 건축주의 정의 및 역할
  2.2 건축주의 분류 및 현황
 3. 건축주의 태도 및 행동
  3.1 태도객체로서 건축주의 당위적 행위
  3.2 건축주의 당위적 행위
  3.3 소비자 행동론에 근거한 건축주의 정보취득 행동
  3.4 기존 문헌에서의 건축주의 유형별 태도ㆍ행동
 4. 개인 건축주의 태도 및 행동 조사
  4.1 조사기획
  4.2 모집단 및 표본설계
  4.3 응답자 분석
 5. 개인 건축주의 태도 및 행동 분석
  5.1 건축주의 만족도 분석
  5.2 당위적 행위에 대한 중요성 인식 정도
  5.3 당위적 행위에 대한 어려운 정도 인식
  5.4 중요성 및 어려운 정도 인식 종합 분석
  5.5 정보 획득 매개체 의존 정도
 6. 결 론
 참고문헌

저자

• 김주형 [ Kim, Ju-Hyung | 동명대학교 건축공학과 조교수, 공학박사 ] 교신저자
• 윤성명 [ Yun, Sung-Myung | (주)대우건설 상무이사, 박사수료 ]
• 이수용 [ Lee, Soo-Yong | 부경대학교 건축학부 교수, 공학박사 ]

참고문헌