ABSTRACT
Ⅰ. Introduction
Ⅱ. Research Context and Theoretical Backgrounds
2.1. Trends in KakaoTalk Use in Korea
2.2. Research on Instant Messaging Services
2.2. Attraction-Selection-Attrition (ASA) Model and Organizational Attractiveness
2.3. Communication, Organizational Attractiveness, and Intention to Stay
2.4. General Satisfaction with MIM Use
2.5. Perceived Quality of Information Exchanged through MIMs
2.6. Belongingness through MIMs
2.7. MIM Overload
2.8. Intention to Stay
Ⅲ. Methods
3.1. Participants
3.2. Instruments
Ⅳ. Results
Ⅴ. Discussion
5.1. Summary and Interpretation of Research Findings
5.2. Academic Contributions
5.3. Practical Contributions
Ⅵ. Limitations and Future Directions
Acknowledgement