Earticle

초록

영어

The Internet enables businesses to acquire a great deal of information, including prices in the open markets. In this study, we investigate what the value of reference price information is to a company in the market and how the company can make use of such information. Using business analytics, we were able to estimate prices of used cars for a rent-a-car company. The results show that a smart pricing information system is useful for collecting online reference price information and for estimating future prices of used cars and rental prices.

목차

ABSTRACT
Ⅰ. Introduction
Ⅱ. Literature Review
2.1. Pricing across Competitive and Online Markets
2.2. Context of Used Car Pricing
2.3. Customer Value Theory and Conceptual Framework
Ⅲ. Data and Research Context
3.1. Data Description
3.2. Depreciation over Time
Ⅳ. Model
Ⅴ. Results
Ⅵ. Conclusions and Discussions
Ⅶ. Limitations and Future Studies
Acknowledgement

저자

• Chang Hee Han [ Professor, College of Business and Economics, Hanyang University, Korea ]
• Seongmin Jeon [ Associate Professor, College of Business, Gachon University, Korea ] Corresponding author
• Sangchun Shim [ Adjunct Professor, College of Business and Economics, Hanyang University, Korea ]
• Byungjoon Yoo [ Professor, College of Business Administration, Seoul National University, Korea ]

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