Earticle

초록

영어

This article is about the Chinese consumer's research on the continued use of WeChat applet. The WeChat mini program is an improvement of the application technology. The technology that conforms to the user's lifestyle or ease of use will stimulate the user's motivation. So this paper explores this issue from the perspective of motivation theory. We used Chinese consumers as research objects, collected 380 valid questionnaires, and analyzed data with AMOS and SPSS.

목차

Abstract
1. Introduction
2. Literature Review
2.1 WeChat mini-program
2.2 Theory Background
3. Research Model and Hypotheses
3.2 Research Hypotheses
4. Research Methodology
4.1 Operational Definition and Measurements
4.2 Sampling Design and Data Collection
4.3 Reliability and Validity
4.4 Hypotheses Testing Result
5. Discussion and Conclusion
References

저자

• Xingxin Liao [ 동국대학교 대학원 테크노경영협동과정 석사수료 ]
• Taesoo Moon [ 동국대학교 상경대학 경영학부 ]

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