Earticle

초록

영어

The sharing economy has significantly changed the way of living for years. The emergence and expansion of sharing economy empowered by the mobile information technologies and intellectual algorithms reconfigure how people use transportation means. In this paper, the bike sharing phenomenon is highlighted. Combining a big data set provided by the Seoul government about user logs and air quality data set, the empirical findings reveal that temperature change is tightly associated bike sharing activities. Also, the concentration of particulate matter is weakly related to bike sharing, but the trend should be carefully examined. By considering external environmental factors to bike sharing businesses, this work is differentiated. To further understand empirical data, data mining methods and econometric approaches were adopted.

목차

ABSTRACT
Ⅰ. Introduction
Ⅱ. Research Background
2.1. Sharing Economy
2.2. Bike Sharing Service
2.3. Air Quality Issue in Korea
Ⅲ. Big Data Analysis and Result
3.1. Big Data Source
3.2. Descriptive Analysis
3.3. Effects of the Concentration of PM on Bike Sharing
Ⅳ. Conclusion

저자

• Taekyung Kim [ Assistant Professor, School of Business Administration, University of Suwon, Korea ]

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