Earticle

초록

영어

As the emphasis on the corporate citizenship increases more attention is being drawn to the corporate social responsibilities and their role in serving the society. This paper looks at the roles and responsibilities of corporates in promoting consumer education. In order to realize consumer sovereignty in the market place, developing and disseminating effective consumer education contents and consumer eduacation programs is important, and as a citizen of the society, corporate can play important role in the due process as a partner with consumer, consumer groups and government. Various cases that illustrates the roles the corporate can play as a partner of consumer education are provided and their implications are discussed.

목차

Abstract
 I. 문제의 제기
 II. 기업과 소비자 교육
  1. 소비자교육과 기업의 책임
  2. 기업 소비자교육의 다양성
 III. 기업의 소비자교육의 현황 : 사례를 중심으로
  1. 정보의 제공
  2. 자사의 상품이나 서비스에 대한 소비자교육
  3. 상품이나 서비스군에 대한 사전적 소비자교육
  4. 소비자교육연구 및 교육교재 개발을 위한 재원을 제공하는 것을 통한 소비자교육
  5. 산업, 제품군에 따른 자율단체의 형성과 이를 통한 소비자교육
  6. 정부, 단체와의 연계
 IV. 기업의 소비자교육활성화 방안
 V. 결론
 참고문헌

저자

• 나종연 [ Rha, Jong-Youn | Dept. of Consumer Studies, Seoul National University ]

참고문헌