Earticle

초록

영어

As a result of the increase in internet users and five working days, the traveler population is also rising. Especially, Internet purchase of travel goods is rapidly increasing.
The purpose of this research is to determine the life-style and product satisfaction of consumers who purchase internet travel goods.
The results were as follows:
1.The life-style is divided into five different classifications: trend-pursuit type, health- pursuit type, leisure-pursuit type, ego-pursuit type and achievement-pursuit type.
2.A cluster analysis according to the different life-styles showed that the consumer groups can be divided into five types: negative group, popularity following group, fashion lead group, leisure/health pursuit group and own accomplishing pursuit group.
3.The consumer satisfaction of Internet travel goods depends on four factors: utility, speediness, clarity, and economy/effectiveness. The actual consumers reported satisfaction of their product choice.

목차

Abstract
 I. 서론
 II. 이론배경
  1. 라이프스타일
  2. 소비자의 인터넷 여행상품 구매행동
 III. 연구방법
  1. 연구문제
  2. 조사방법 및 절차
  3. 척도
 IV. 연구결과
  1. 인터넷 여행상품 구매자의 일반적 특성 및 구매실태
  2. 인터넷 여행상품 구매자의 라이프스타일 유형화
  3. 인터넷 여행상품에 대한 구매만족도
 V. 결론 및 제언
 참고문헌

저자

• 오아름 [ Oh, A-Rum | Dept. of Housing/Interior Design & Consumer Studies, Chungbuk National Univ. ]
• 유현정 [ Yoo, Hyun-Jung | Dept. of Housing/Interior Design & Consumer Studies, Chungbuk National Univ. ]

참고문헌