Earticle

초록

영어

Labeling and advertising laws provide information to consumers and possess significant power in the market. Throughout this thesis, the amendment process and status of labeling and advertising law is discussed, followed by an analysis of issues in labeling and advertising laws. The purpose of this study, which focuses specifically on the most representative law among labeling and advertising related laws which is the “Fair Labeling and Advertising Act,” is to identify problems concerning the Act and suggest a direction for amendment.
The current “Fair Labeling and Advertising Act” does not reflect new concepts that have emerged on labeling, advertising or consumers from changes in time. In addition, laws applicable to labeling and advertising are treated within the same law, making it difficult to serve as an effective regulatory mechanism.
Therefore, the regulatory policy should be amended by redefining the concept of labeling, advertising and consumers, separating labeling law from advertising law, jointly announcing important consumer information, rationalizing regulatory structure and accelerating information provision to customers.

목차

Abstract
  I. 표시광고법의 소비자겨에적 의의
 Ⅱ. 표시광고법의 개정과정
 Ⅲ. 표시광고 규제의 현황
 Ⅳ. 표시광고법의 문제점
  1. 표시․광고․소비자의 개념의 문제
  2. 한 법률에서 표시와 광고를 함께 포함한 문제
  3. 중요정보고시의 문제점
  4. 규제체계의 문제
  5. 소비자정보제공의 역할 미비
  6. 광고실증제의 문제
 Ⅴ. 표시광고법의 개정방향
  1. 표시․광고․소비자 개념의 재정립
  2. 표시법과 광고법의 분리
  3. 중요정보의 통합고시
  4. 규제체계의 합리화
  5. 소비자정보제공기능의 활성화
  6. 광고실증제의 강화
 참고문헌

저자

• 문정숙 [ Moon, Chung-Sook | Dept. of Consumer Economics, Division of Economics, Sookmyung Women's Univ. ]

참고문헌