Earticle

초록

영어

As consumers’ concern for well-being increase, the sales of bottled water has been growing at a fast rate recently. At the same time, the question of whether consumers are making decisions about bottled water consumption on adequate and accurate information remains unanswered. This paper attempted to analyze U.S. consumers’ knowledge and perception about bottled water in respect to information provided on bottled water labels. Results suggest that consumers are making decisions when purchasing bottled water on less than adequate information

목차

Abstract
 Ⅰ. 서 론
 Ⅱ. 미국과 한국의 먹는 샘물 시장의 규제와상품표시 비교
  1. 미국시장에서의 생수에 대한 고찰
  2. 한국시장에서의 먹는 샘물에 대한 고찰
 Ⅲ. 병입된 생수 상품에 대한 미국 소비자의지식과 정보요구에 대한 분석
  1. 조사대상 및 조사 방법
  2. 설문지의 구성
  3. 분석결과
 Ⅳ. 결론
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저자

• 나종연 [ Rha, Jong-Youn | Dept. of Consumer Studies, Seoul National Univ. ]

참고문헌