Earticle

초록

영어

In recent years, mobile communication technology with smart phone as the main carrier has moved forward at a rapid speed. Mobile APP has become an indispensable part of people's life. With the advent of the mobile digital age, people are more accustomed to using mobile APP to exercise anywhere and anytime. The goal of this paper is to investigate the factors that influence the behavior of offline health promotion through the use of sports and fitness APP. The sports fitness APP incorporates the elements of socialization, transforming the movement of a single person into a group movement, so it has certain customer interaction. By using such APPs, it is considered that the factors of presence, personalization and social planning influence the offline health promotion behavior. In addition, Health concern has also played a regulatory role. This paper has studied the above factors.

목차

Abstract
Ⅰ. 서론
Ⅱ. 이론적 배경
2.1. Keep
2.2. 온라인 고객 상호작용
Ⅲ. 연구모형 및 가설설정
3.1. 연구모형
3.2. 가설설정
Ⅳ. 토론 및 시사점
References

저자

• CHEN QIUYING [ 진추영 | 전남대학교 전자상거래협동과정 석사과정 ]
• 이상준 [ 전남대학교 경영학부 교수 ]

참고문헌