In most trust studies, its dimensions and antecedents have been studied with an overwhelming evidence showing trust as a critical determinant of behavioral intention to purchase. The focus has been on confirming the investigation of trust as a determinant on successful only purchases. This paper explores the importance of investigating the impact of trust on intention to purchase from both successful and unsuccessful purchase cases in order to provide a more balanced view of the critical role of trust in e-commerce transaction decisions. It also aims to contribute to the rigor of information systems (IS) research practices related to data collection methods. Our findings provide important insights into the varying effect of trust on intention, which becomes apparent when data collection methods allow for the testing of cases of successful and nonsuccessful purchases.
저자
Dan Jong Kim [ University of North Texas, TX, USA ]
