Earticle

초록

영어

On January. 9, 2017 First Mini program in China The service has started, and Mini program users are exploding. Unlike traditional programs, mini program, which are readily available for purchase without needing to download, are quickly gaining public attention. User satisfaction is critical to evaluating the success of an application tool. With the increasing use of WeChat applets, companies have begun to use WeChat applets as a means of publicity. Therefore, the purpose of this study is to verify the user's continued use intentions through the satisfaction of the users of the WeChat applet and provide valuable advice to the company.

목차

Abstract
Ⅰ. 서론
Ⅱ. 이론적 배경
2.1. 위챗 미니 프로그램(mini program)
2.2. 단순성
2.3. 연계성
2.4. 안전성
2.5. 지각된 혜택
Ⅲ. 연구모형 및 가설설정
3.1 연구모형
3.2 가설설정
V. 결론 및 토의
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저자

• 위천남 [ 전남대학교 전자상거래협동과정 석사과정 ]
• 이상준 [ 전남대학교 경영학부 교수 ]

참고문헌