Earticle

초록

영어

The social Q&A community is a platform for knowledge-sharing activities in a question-and-answer manner based on Web 2.0. In knowledge-sharing activities, valuable new knowledge continues to be produced and will surely bring great benefits to individuals or businesses. In order for users to actively participate in knowledge-sharing activities in the community, it needs to grasp their subjective ideas. This study explores the issue of sharing knowledge by users of the social Q&A community "Zhihu", or how to drive community revitalization efforts from these. The three factors self-efficacy, self-development motivation, and social comparability were derived, and identify their relationship with knowledge-sharing activities and community-boosting efforts through empirical analysis.

목차

Abstract
Ⅰ. 서론
Ⅱ. 이론적 배경
2.1 소셜 Q&A 커뮤니티
2.2 개인의 성향
2.3 자식공유 활동
Ⅲ. 연구모형 및 가설설정
3.1 연구모형
3.2 가설의 설정
Ⅳ. 신증 분석
4.1 자료수집 및 분석방법
4.2 표본의 특성
4.3 타당성 및 신뢰성 검증
4.4 상관관계분석
4.5 가설 검정
Ⅴ. 결론 및 토의
5.1 연구결과 토의
5.2 시사점과 연구한계점
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저자

• 복소양 [ 전남대학교 전자상거래협동과정 석사과정 ]
• 고준 [ 전남대학교 경영학부 교수 ]

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