Earticle

초록

영어

The consumer's purchase decision does not end with the purchase decision, but uses the purchased product and disposes of the product according to the result. This study attempted to examine the drivers when consumers dispose of products for various reasons. In particular, we examined the mechanistic process of dispositional behavior which is desirable in consumer 's cognitive dimension and emotional dimension. As a result of the study, it was confirmed that disposal behavior can be induced by using both cold response and hot response.

목차

Abstract
1. Introduction
2. Theoretical Background
3. Methods
4. Results
5. Conclusion
References

저자

• Yoon Yong Hwang [ Professor of Business Administration Chosun University, Republic of South Korea ]
• Ae Rim Kyung [ Master Degree of Business Administration Chosun University, Republic of South Korea ]

참고문헌