Earticle

초록

영어

In capital-intensive industries, the use of knowledge-based resources and its importance are growing, and the film industry is also a capital-intensive industry, and its performance varies according to the use of knowledge. This study examines the role of consumers in mediation, which is the opinion of consumers who have experienced information-based resources and achievements before watching movies. I would like to see how the number of online reviews, that is, the impact of the movie box office by the word of mouth of the consumers, is important in choosing movies according to directors and actors, and to suggest that the strategy of online oral tradition is important in film production and promotion.

목차

Abstract
1. Introduction
2. Introduction
3. Research method
4. Data Analysis and Results
5. Conclusions
References

저자

• 정윤정 [ 경성대학교 박사 ]
• 김종호 [ 경성대학교 교수 ]

참고문헌