Earticle

초록

영어

Travel-related APPs play an increasingly important role in our travels. However, due to the low-frequency nature of travel, we have to admit that travel-related APPs are used less frequently. Therefore, the author associates the role of WeChat mini program in travel context. Since the mini program has just been released by WeChat, functional aspects may not be complete. Meanwhile, it is also full of unknowns for those who are used to using general APPs. This study, therefore, will explore the relationships among affordances provided by travel-related mini programs (TRMP) and constraints while using those mini programs, as well as the travelers’ perceived value regard to TRMP and usage of TRMP.

목차

Abstract
Introduction
Theoretical Background
Affordance theory
Constraint
Perceived value
Explorative and Exploitative Use
Methodology
Research model
Research Hypotheses
Data Collection
References

저자

• Ao Cheng [ College of Hotel & Tourism Management, Kyung Hee University ]
• Namho Chung [ College of Hotel & Tourism Management, Kyung Hee University ]
• Chulmo Koo [ College of Hotel & Tourism Management, Kyung Hee University ]

참고문헌