Earticle

초록

영어

Purpose: The application of IoT is finding continuous acceptance in our daily lives, particularly, smart speakers are making life easier and convenient for consumers. This research aims to develop and test an integrated model of factors influencing consumer’s adoption of voice-enabled IoT devices. Design/methodology/approach: Based on the VAM, an integrated voice-enabled IoT device adoption model is proposed. Gender differences on five constructs relating with perceived value (perceived usefulness, perceived enjoyment, perceived security risk, perceived technicality and perceived cost) was also examined through PLS-MGA technique. The usage experience of consumers was also controlled in the integrated VAM. Findings: Result shows that Perceived-Usefulness, Perceived-Enjoyment and Perceived-Cost have a strong effect on Perceived-Value. However, Perceived-Technicality and Perceived-Security-Risk are non-influential and have no significant effect on PV. Additionally, Perceived-Value and Social-Influence plays a significant role in predicting adoption intention. Gender differences also exist in consumers perception of usefulness, enjoyment and cost. In comparison to the basic value-based adoption model, the integrated model provides more insight on consumers adoption of voice-enabled IoT devices. Originality/value: Using an integrated model, this study is one of the first scholarly attempt at modelling the influential factors for adopting smart speakers i.e., voice-enabled IoT devices, with implications for improved adoption.

목차

ABSTRACT
Ⅰ. Introduction
Ⅱ. Literature Review
2.1. Internet of Things
2.2. Technology Adoption
2.3. Adoption of Voice-Enabled IoT Devicesfrom the Value Perspective, The Value-Based Adoption Model
Ⅲ. Hypotheses and Research Model
3.1. The Hypotheses of the Research Model
3.2. Research Model
Ⅳ. Research Methodology
4.1. Measurements Development and Data Collection
4.2. Pilot Study
4.3. Main Survey
Ⅴ. Data Analysis and Results
5.1. Measurement Model
5.2. Structural Model
Ⅵ. Discussion And Conclusion
6.1. Discussion
6.2. Theoretical Implications
6.3. Practical Implications
6.4. Limitations and Future Research

 Final Questionnaire

저자

• Temidayo Oluwapelumi Shofolahan [ Independent scholar, Markam, Ontario ]
• Juyoung Kang [ Professor, School of Business, Ajou University, Korea ] Corresponding Author

참고문헌