Earticle

초록

영어

In this research, we study the impact of the factors that predict consumer loyalty of mobile payments and mobile wallets usage in Thailand. We developed a research model based upon previous findings where we propose and examine four constructs of personal innovativeness, consumer attitudes, consumer satisfaction and loyalty. In general, all of the hypotheses were supported by variables related to consumer loyalty with mobile wallet usage. Personal innovativeness analyzed due to its potential mediation effect on loyalty, both from attitudes and from satisfaction. It was found that personal innovativeness was a mediator construct in predicting consumer loyalty. The overall model provides value to the mobile payment and mobile wallet application providers in term of improving service efficiency and business strategies to secure Thai consumer loyalty.

목차

ABSTRACT
Ⅰ. Introduction
Ⅱ. Theoretical Background and Hypotheses
2.1. Consumer Attitudes
2.2. Satisfaction
2.3. Personal Innovativeness
2.4. Loyalty
Ⅲ. Methods
3.1. Construct Operationalization
3.2. Data Collection
Ⅳ. Results
4.1. Measurement Model Assessment
4.2. Structural Equation Model Analysis
4.3. Mediator Analysis
Ⅴ. Discussion
5.1. Academic Contributions
5.2. Managerial Implications
5.3. Limitations and Future Research

저자

• Donald L. Amoroso [ Professor, Lowder-Weil Endowed Chair, Auburn University Montgomery, USA ] Corresponding Author
• Pajaree Ackaradejruangsri [ Assistant Professor, Ritsumeikan Asia Pacific University, Japan ]

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