Earticle

초록

영어

We examined the effects of socio-demographics and personality traits on online privacy concern. We investigated this relationship in general and across different Internet functions. Using a large, diverse, population-representative sample (N = 5,242), we found that females, educated, and wealthier individuals tend to be concerned with online privacy to a greater extent. Among personality traits, agreeableness and conscientiousness were generally associated with an increased probability of being concerned with online privacy. These results imply that socio- demographics and personality traits provide explanatory insights into online privacy concern.

목차

ABSTRACT
Ⅰ. Introduction
Ⅱ. Research Background
2.1. Online Privacy and Individual Differences
2.2. Online Privacy Across Internet Functions
2.3. Goal of Present Study
Ⅲ. Methods
3.1. Participants
3.2. Measures
3.3. Analytic Approach
Ⅳ. Results
4.1. Prediction of Online Privacy Concern
Ⅴ. Discussion
5.1. Theoretical Implications
5.2. Practical Implications
5.3. Limitations and Future Research
Acknowledgement

저자

• Yeolib Kim [ Assistant professor, School of Business Administration, Ulsan National Institute of Science and Technology, Korea ]
• Boreum Choi [ Associate professor, School of Business Administration, University of Seoul, Korea ] Corresponding Author
• Yoonhyuk Jung [ Associate professor, School of Media and Communication, Korea University, Korea ]

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