Earticle

초록

영어

What is individuals’ privacy notion, and does it change with the social roles taken up by them? We explored these questions using a qualitative interpretive research approach. We found that individuals have mixed notion of privacy. Individuals view privacy either as a commodity or as a control. Further, we found that an individual’s privacy notion is a function of their social role within the society and their privacy preferences. Our research points to the importance of expanding the notion of privacy to encompass a broader understanding of privacy preferences. We theorize our findings using social penetration theory and presents a privacy model which provides the logical framework for interpreting people’s views on privacy.

목차

ABSTRACT
Ⅰ. Introduction
Ⅱ. Literature Review and Theoretical Background
2.1. Privacy as a Construct
2.2. Social Penetration Theory
Ⅲ. Research Appro
Ⅳ. Privacy and Its Notion Amongst Individuals
4.1. As a Customer
4.2. As an Indian Citizen
4.3. As an Employee
4.4. As a Family Member
4.5. The Interpretation of Privacy
Ⅴ. Discussion and Implication
Ⅵ. Conclusion

 Interview Questions

저자

• Sana Ansari [ Ph.D Student, Management Information Systems, Indian Institute of Management Raipur, India ] Corresponding Author
• Sumeet Gupta [ Associate Professor, Department of Operations and Systems, Indian Institute of Management Raipur, India ]

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