Earticle

초록

중국어

以在韩中国留学⽣为研究对象，主要研究影响其购买韩国免税商品的动机和意愿的因素。采用问卷 调查的方式获取数据，应用SPSS20.0对数据进⾏描述性分析和探索性分析，并应用AMOS22.0对数据进 ⾏验证性因⼦分析和建⽴SEM结构方程模型，最终得出价格感知度、当地免税政策知晓度、群体影响对 购买动机有显著性影响，购买动机对购买意愿有显著影响，⽽品牌认知度对购买动机没有显著影响。

영어

This paper takes Chinese students studying in South Korea as the objective and mainly focuses on certain factors that determine their motive and willingness to purchase South Korea duty-free products. Research data was obtained through questionnaires and was used for descriptive analysis and explorative analysis based on SPSS20.0, as well as confirmatory factor analysis and structural equation model (SEM) based on AMOS22.0. At last, we have reached a conclusion that sensitivity to prices, knowledge of local duty-free policies, and group influence has a significant influence over students' motive in purchasing, which in turn has a significant influence over their willingness to purchase products, while brand awareness has no significant influence over their motive.

목차

摘要
 I. 绪论
 II. 文献综述
 III. 理论模型与问卷设计
 IV. 研究结果与分析
 V. 结论
 参考文献
 Abstract

저자

• 王佳桐 [ 왕가동 | 韩国国立群山大学国际创业学博士 ] 第一作者
• 朱甜甜 [ 주첨첨 | 韩国国立群山大学国际创业学博士 ] 第二作者

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