Earticle

초록

영어

Destination attributes represent the attractiveness of destinations that pull tourists to visit them. Destination marketers must understand what motivates tourists to choose certain destination attributes before they travel. Considering religious tourists plays an important aspect in influencing travel decisions, especially destination choices. For instance, the appearance of Islamic religious attributes in destinations can delight Muslim tourists and stimulate their satisfaction and loyalty. This study examines smart tourism city. In particular, it investigates the effects of Seoul’s destination attributes on Muslim tourists’ satisfaction and loyalty to South Korea. Results show that non-Islamic destination attributes (conventional attributes) have positive relationship with Muslim tourists’ satisfaction, and their satisfaction is positively related to their loyalty toward South Korea as a travel destination.

목차

ABSTRACT
 Ⅰ. Introduction
 Ⅱ. Theoretical Background
  2.1. Muslim Tourism
  2.2. Islamic Destination Attributes
  2.3. Non-Islamic Destination Attributes
 Ⅲ. Research Model and Hypotheses
  3.1. Islamic Attributes of Korea and Muslim Tourists’ Satisfaction
  3.2. Non-Islamic Attributes of Korea and Muslim Tourists’ Satisfaction
  3.3. Muslim Tourists' Satisfaction and Destination Loyalty
 Ⅳ. Research Method
  4.1. Instrument Development
  4.2. Data Collection
  4.3. Data Analysis and Results
  4.4. Measurement Model
  4.5. Structural Model and Hypotheses Testing
 Ⅴ. Discussion and Implications
 Acknowledgement
 
 

저자

• Pitria Utami [ Master Student, Global Graduate Hospitality Management and Tourism, Kyung Hee University, Korea ]
• Pam Lee [ Research Professor, College of Hotel and Tourism Management, Kyung Hee University, Korea ]
• Chulmo Koo [ 구철모 | Associate Professor, College of Hotel and Tourism Management, Kyung Hee University, Korea ] Corresponding author

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