Earticle

초록

영어

This study explored whether its positive effect by the technology environment, the organization environment and the external environment characteristics on impact the use of social media. One additional question that the authors aim to address is as follows: while social media application in business has been proposed to benefit business performance, can it be possible that some firms will benefit from it more than others? The contributions of this research are the following: first, this study examines the essential factor for the use of social media in enterprises at the technology environment, the organization environment and the external environment level. Second, this research conceptualizes and measures social media use, which could measure different purposes of social media usage in organizations. The paper’s structure follows a standard format in which prior research into social media is reviewed, followed by a presentation of a conceptual framework underpinned by resource based view (RBV) and TOE framework. The survey research method, data analysis approach and findings are then reported, followed by a discussion of how these findings contribute to theory and practice.

목차

Abstract
 I. Introduction
 II. Literature Review
  1. Resource-based View Theory
  2. TOE framework
 III. Research Model and Hypothesis
  1. Research Conceptual Model
 IV. Methodology
  1. Operational Definition
  2. Sampling Design and Data Collection
 References

저자

• Yu Jiatong [ PhD Student, Cooperative Dept. of Techno-Management, Dongguk University ]
• Taesoo Moon [ Professor, School of Business Administration, Dongguk University ]

참고문헌