Earticle

초록

영어

In China sharing economy has attracted a great deal of attention, “sharing” gradually accepted by people and affect people’s consumption concept. Although the sharing economy platform has developed rapidly, but the market still has a lot of growth potential. This study based on car sharing services and literature try to find out what factor may affect consumer continuous usage intention. The result proved that consumer satisfaction and perceived value significance influence continuous usage intention.

목차

Abstract
 1. Introduction
 2. Literature Review
  2.1 Car Sharing Service
  2.2 Theoretical Background
 3. Research Model and Hypotheses
  3.1 Research Model
  3.2 Research Hypotheses
 4. Research Methodology
  4.1 Operational Definition and Measurements
  4.2 Sampling Design and Data Collection
  4.3 Reliability and Validity
  4.4 Hypotheses Testing Result
 5. Discussion and Conclusion
 References
 APPENDIX 1

저자

• YuanHao Huang [ 동국대학교 글로벌비즈니스협동과정 석사과정 ]
• Taesoo Moon [ 동국대학교 상경대학 경영학부, 교수 ]

참고문헌