Earticle

초록

영어

The emerging trend of the convergence of e-commerce and web2.0 has driven e0commerce transformed into social commerce rapidly. These research results could give social commerce companies enlightenment about management, which is as follows: (1) Social commerce company should improve its service quality comprehensively and provide its customers a convenient, safe, reliable, enjoyable, interactive and low-cost channel to purchase what they need. (2) Utilitarian value is the principal factor that affects customer engagement and repurchase, so a company should positively adopt and study new technologies, such as augmented reality technique, wearable device technology and intelligent search technology, to promote utilitarian value. (3)Social commerce companies should plan and design the function of shopping and interacting systemically and should allocate its resources rationally among improving utilitarian value, hedonic value, social value and social support.

목차

Abstract
 Introduction
 Background
 Literature Research
  Definition of Social commerce
  Characteristics and advantages of Social commerce
  Definition of Customer value theory
  Dimension of Customer value theory
  Social electronic service quality
  Customer Engagement
 Research Methodology
  Research Model
  Operational Definition and Hypothesis
 Analysis and Results
  Research Model Testing Results
  Hypothesis Analysis Results
 Conclusion
 References

저자

• Hu Chenxi [ Chonam National Univercity, Korea ]
• Sang-Joon lee [ School of Business Administration, Chonnam National University ]

참고문헌