Earticle

초록

영어

The sharing economy refers a type of economic transaction where the products once produced and sold are exchanged, shard, and leased commercially, and leading the change of paradigm in consumer culture by environment protection and resource recycling. The most of previous studies on sharing economy were mainly conceptual or case ones, and in empirical studies, most were on measurement of efficacy and effect of sharing economical service. The purpose of this study was, focusing on car sharing, a rapidly growing industry in sharing economy, to investigate the characteristics of mobile payment that is widely used in using car sharing, and perceived risks by users, and determined the effects of these characteristics on emotional feeling and reuse intention of users. This study also was to provide practical implications to car sharing companies based on the results of this study.

목차

Abstract
 1. INTRODUCTION
 2. Theoretical Background
  2.1. Characteristics of Car Sharing
  2.2. Characteristics of Mobile Payment
  2.3. Perceived Risk
  2.4. Emotion
  2.5. Reuse Intention
 3. Research Model and Hypotheses Development
  3.1. Characteristics of Car Sharing and Emotion
  3.2. Characteristics of Mobile Payment and Emotion
  3.3. Perceived Risk and Emotion
  3.4. Emotion and Reuse Intention
  3.5 Operational Definition of Variables
  3.6. Population and Analysis

저자

• Hyoeun Kim [ Department of Business Administration, Yeungnam University, Gyeongsansi, Republic of South Korea ]

참고문헌