Earticle

초록

영어

In this study, we investigate what factors are considered in investing under the new investment method of ICO. In addition, identify which of the derived factors act as a central variable in decision making. This study will survey IT practitioners and non-IT workers who had invested in ICO and derive a model including new investment considerations that can appear under ICO through exploratory factor analysis. In addition, this study examines the relative influence of factors on investment decision making by conducting a regression analysis on the factors of the model and using moderating variable as IT worker and non-IT worker. This study academically examines whether existing investment theories can be equally applied to ICO, and extends the model considering the characteristics of ICO alone. It also provides hands-on insight into what factors need to be addressed in order to achieve ICO success.

목차

Abstract
 Introduction
 Theory
 Model
 References

저자

• Kim Eun Young [ Hankuk University of Foreign Studies ]
• Kim Byoung Cho [ Hankuk University of Foreign Studies ]

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