Earticle

초록

영어

This study tried to find the determine of intention to mobile game service acceptance. Our research proposes the theoretical model consisting of factors such as perceived usefulness, perceived ease of using the mobile phone, perceived price. The data was analyzed using LISREL based on th structural equation modeling, a second-generation multivariate technique. The result shows that the perceived usefulness have significant effects on the mobile game service acceptance.

목차

Abstract
 I. 서론
 II. 이론적 배경
 III. 연구모형 및 가설설정
 IV. 연구결과
  1. 연구 방법 및 표본의 특성
  2. 측정모델의 평가
  3. 구조 모델의 평가 및 가설 검증
 V. 결론 및 시사점
 참고문헌

저자

• 한희선 [ 대진대 산업시스템공학과 시간강사 ]
• 박기호 [ 호서대 디지털비즈니스학부 전임강사 ]
• 조재완 [ 경동대 경영정보학과 교수 ]

참고문헌