Earticle

초록

영어

This paper aimed to exam core factors of the success factors of new products and analyze their effects on success. To accomplish this purpose, this study examined previous studies and summarized core factors of success factors of new products. From previous studies, we drawed core factor. Core factor is technology factors(marketing skills, technical skills), specific of new product(more innovative, less innovative, cost advantage, competitive advantage), the process of product development(crossfunctional integration, staff involvement). Except for more innovative factors, the others factors affect on success. To be winner, companies must be consider these key factor(less innovative, cost advantage, competitive advantage, cross-functionalintegration, staff involvement).

목차

Abstract
 I. 서론
 II. 이론적 배경
  1. 신제품
  2. 신제품 성공요인
  3. 신제품 성과
 III. 연구모형 및 가설설정
  1. 연구의 모형
  2. 가설의 설정
  3. 연구대상의 선정 및 자료의 수집
 IV. 실증적 연구
  1. 표본의 특성
  2. 변수의 조작적 정의
  3. 측정도구의 신뢰성과 타당성 분석
  4. 측정변수간의 상관관계 분석
  5. 가설의 검증
 V. 결론
  1. 연구의 시사점
  2. 연구의 한계점
 참고문헌

저자

• 이승희 [ 금오공과대학교 산업경영학과 교수 ]
• 김종호 [ 조선대학교 경영학부 교수 ]
• 김영수 [ 금오공과대학교 대학원 산업경영학과 석사과정 ]
• 김혜경 [ 금오공과대학교 대학원 산업경영학과 박사과정 ]

참고문헌