Earticle

초록

영어

Meeting, Incentive travel, Convention, Exhibition (MICE) industries recently introduced new information systems, such as the exhibition guide system (EGS), to keep pace with Smart MICE and maximize the effect of exhibition performance. We investigate how persuasive EGS can affect the EGS acceptance of attendees via cognitive and affective response. We analyzed data from 442 EGS users at an exhibition. We found that information accuracy, information relevance, and source credibility were predictors of cognitive response. Source credibility had a significant effect on affective response. Furthermore, cognitive response was found to be a positive predictor of affective response and EGS acceptance. We also found affective response is a predictor of EGS acceptance. The theoretical and practical implications of the study were presented based on the results.

목차

ABSTRACT
 Ⅰ. Introduction
 Ⅱ. Theoretical Background
  2.1. Exhibition Guide System
  2.2. Elaboration Likelihood Model
 Ⅲ. Research Model and Hypotheses
 Ⅳ. Research Methodology
  4.1. Measurements
  4.2. Data Collection
 Ⅴ. Data Analysis and Results
  5.1. Analysis Method
  5.2. Confirmatory Factor Analysis
  5.3. Hypothesis Testing
 Ⅵ. Conclusions and Implications
 Ⅶ. Acknowledgement
 References

저자

• Heejeong Han [ Researcher, Tourism Industry Research Division, Tourism Research Group, Korea Culture & Tourism Institute, Korea ]
• Chulmo Koo [ Associate Professor, Department of Hotel Management, College of Hotel & Tourism Management, Kyung Hee University, Korea ]
• Namho Chung [ Professor, Department of Convention Management, College of Hotel & Tourism Management, Kyung Hee University, Korea ] Corresponding author

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