Earticle

초록

영어

In an attempt to explore how local traditional narrative manifests in a globalized media format, we analyzed five aesthetic elements of Korean traditional performances in Infinite Challenge (Muhan tojŏn) in terms of the sinmyŏng narrative. In the Infinite Challenge show, the personae release pent-up energy through endless challenges, sustain positive attitudes towards life by wiping away tears through laughter, have fun with playful deception games or word play, act like childish fools (pabo) and pranksters (kŏndal ) who indulge their unbound desires, and interact with participatory audiences in an open structure. Coupled with previous research confirming that traditional communication styles shape modes of expression in contemporary media content, we believe this study can provide empirical evidence to substantiate the creative potential of local traditional narrative in indigenizing global media programs.

목차

Abstract
 SINMYŎNG NARRATIVE AS KOREAN TRADITIONAL AESTHETICS
  Cultural Differences in Media Narratives
  Why Sinmyŏng Narrative?
  Five Elements of the Sinmyŏng Narrative
 INFINITE CHALLENGE AS A CONTEMPORARY TV SHOW
  The Reality TV Show and Its Variations in Korea
  The Study Case: Infinite Challenge
 ANALYSIS OF THE SINMYŎNG NARRATIVE IN INFINITE CHALLENGE
  Release of Pent-up Energy
  Wiping Away Tears Through Laughter
  Playfulness with the Deception Motif and Word Play
  The Fool and Prankster Characters
  Intervention of the Narrator and Audience
 DISCUSSION: COMPARISONS, INFERENCES AND IMPLICATIONS
  Diachronic and Synchronic Comparisons
  Inferences: Reasons for Hybridization
  Theoretical Implications
 REFERENCES

저자

• By YOON TAE-IL [ A professor in the Department of Advertising & Public Relations, Hallym University, Korea. ]
• KIM SAE-EUN [ A professor in the Department of Journalism & Mass Communication, Kangwon National University, Korea. ]
• KIM SOOAH [ A teaching professor in the Faculty of Liberal Education, Seoul National University, Korea. ]
• SOHN BYUNG-WOO [ A professor in the Department of Communication, Chungnam National University, Korea ]

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