Earticle

초록

영어

Objectives: The purpose of this research is to understand emotional responses and perceptions about pictorial cigarette health warnings in Korea. Methods: This study conducted focus group interviews with adult men, adult women, and male adolescents, asking the participants about their emotional reactions and thoughts regarding pictorial cigarette health warning images. Results: This study found that participants frequently mention negative emotions such as disgust and guilt upon exposure to cigarette health warning images. Participants also cited perceived relevance between themselves and warning images, and perceived relevance between smoking and warning images in order to select effective images for smoking prevention and cessation. In particular, as participants experienced more disgust and relevance to themselves from warnings, they were more likely to consider smoking cessation and prevention. In addition, guilt was frequently mentioned among female and adolescent participants after exposed to the image of fetus secondhand smoke. Conclusion: We suggest that pictorial cigarette health warning theme selection should be based on 1) images with potential to elicit negative emotions, such as those depicting externally noticeable diseases and secondhand smoke, and 2) realistic problems directly related to smoking.

목차

Ⅰ. 서론
 Ⅱ. 연구방법
  A. 경고그림 주제 선정
  B. 연구참가자 및 연구과정
  C. 포커스 그룹 인터뷰 질문 및 분석
 Ⅲ. 연구결과
  A. 경고그림 주제에 대한 선호도
  B. 경고그림 주제에 대한 정서적 반응과 평가
 Ⅳ. 논의
 Ⅴ. 결론
 참고문헌
 
 <부록>

저자

• 황지은 [ Ji Eun Hwang | 서울대학교 ]
• 양유선 [ Yu Seon Yang | 한국건강증진개발원 ]
• 오유미 [ Yu Mi Oh | 한국건강증진개발원 ]
• 이선영 [ Seon Yeong Lee | 한국건강증진개발원 ]
• 최유진 [ You Jin Choi | 동국대학교 광고홍보학과 ] 교신저자

참고문헌