Earticle

초록

영어

This study’s objective is to use the construal-level theory (CLT) to explore the effect of the utility of online travel reviews on tourists’ perception. To accomplish this goal, online travel reviews are divided into two different categories based on concreteness, and the usefulness of each review is compared with the temporal dimension of psychological distance. The results show that close future tourists are more influenced by concrete reviews than abstract reviews; however, the far future tourists are more influenced by abstract reviews than concrete reviews. Based on these results, theoretical and practical implications are discussed, and suggestions are made for future research.

목차

ABSTRACT
 Ⅰ. Introduction
 Ⅱ. Literature Review
  2.1. Online Review in Tourism
  2.2. Construal-Level Theory
 Ⅲ. Research Model and Hypotheses
  3.1. Concrete Review Usefulness, Abstract Review Usefulness, and Expectation
  3.2. Expectation and Visit Intention
  3.3. Different Influences of Online Travel Reviews based on Temporal Distance
 Ⅳ. Research Methodology
  4.1. Research Design
  4.2. Measurements
  4.3. Data Collection
 Ⅴ. Data Analysis and Results
  5.1. Analysis Method
  5.2. Measurement Model
  5.3. Structural Model and Hypotheses Test
 Ⅵ. Discussion and Conclusion
  6.1. Key Findings
  6.2. Theoretical Implications
  6.3. Practical Implications
  6.4. Limitations and Future Research
 Acknowledgements
 

저자

• Seunghun Shin [ Research Assistant, Department of Hospitality and Tourism Management, Pamplin College of Business, Virginia Tech University, USA ]
• Namho Chung [ Professor, Department of Hotel Management, College of Hotel & Tourism Management, Kyung Hee University, Korea ]
• Doyong Kang [ Division director, Package Tour & MICE Division, Redcap Tour, Korea ]
• Chulmo Koo [ Associate Professor, Department of Convention Management, College of Hotel & Tourism Management, Kyung Hee University, Korea ] Corresponding author

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