Earticle

초록

영어

Recent studies have assumed that OCRs could be untruthful since sometimes OCRs have made by business related people (e.g., owners and competitors) not real consumers, especially in the early stage when a company entered the market. Therefore, this study collected a total number of 4,450 OCRs of newly opened restaurants(NORs) and long running restaurants(LRRs) from Yelp.com and investigated (1) whether reviews of NORs has time trend and (2) whether there are different characteristics in reviews in accordance with the business stage of restaurants and review ratings. The results revealed that review ratings of NORs have U-shaped distribution, but the extremity of positive reviews follow a falling trend over time, and showed that the textual and source information of extreme rating reviews of NORs show different patterns from that of LRRs.

목차

Abstract
 Introduction
 Literature review
 Data collection and Measures
 Results
 Discussion and Conclusions
 Acknowledgments
 References

저자

• 이선영 [ 경희대학교 호텔관광대학 ]
• 이현애 [ 경희대학교 일반대학원 호텔경영학과 ]
• 구철모 [ 경희대학교 호텔관광대학 ]
• 정남호 [ 경희대학교 호텔관광대학 ]

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